AVP, Retail Bank Marketing

About This Role

Seeking an AVP to lead retail marketing strategies and drive revenue growth for the EA segment through integrated digital and offline campaigns.

Responsibilities

• Implement marketing strategies for the retail banking portfolio
• Support revenue growth via integrated Full Funnel activities to increase customer awareness and adoption.
• Plan and deliver full funnel marketing approaches across offline, digital, and affiliate channels.
• Manage end-to-end campaign planning, evaluation, and reporting with creative agencies.
• Work independently to nurture stakeholder relationships and ensure alignment with business priorities.
• Manage budget, track expenses, and adhere to established marketing processes.

Requirements

• Proven track record delivering marketing outcomes with strong digital capabilities.
• Strong data analysis and insight development capability.
• Excellent communication skills and attention to detail.
• Ability to lead projects, build relationships with stakeholders, and work under pressure.
• Self-motivated, pro-active, and well-organised.