VP, Campaign Management

About This Role

Seeking a high-calibre professional to lead full-funnel marketing strategy and execution at HSBC's International Wealth & Premier Banking department.

Responsibilities

• Expertise in full funnel marketing from awareness to conversions.
• Leading content, consumer, and events marketing with a focus on behavioral insights.
• Developing data-driven strategies to derive customer value and optimize performance metrics.
• Managing relationships with multiple stakeholders for the proposed marketing plan.
• Innovating creative options to deliver effective campaigns and plans.
• Driving results in a fast-paced, high-performing financial services environment.

Requirements

• Modern marketing professional with knowledge of latest developments in the media and digital world.
• Understanding of data analytics for deriving customer value.
• Degree in finance, analytic or business studies preferred.
• Track record of delivering results in a Financial Services institution or high-performing performance marketing environment.
• Proven self-starter with strong energy and drive to thrive in a dynamic, challenging environment.
• Ability to influence and manage stakeholders with the proposed marketing strategy.