About the role
Senior Manager responsible for leading go-to-market and commercial activation across APAC for Netflix's advertising products and content solutions. Acts as the primary strategic partner to regional Ads leadership, translating global strategies into executable regional plans while managing cross-functional teams and driving measurable commercial impact.
TechnologyOnsiteMarketing
Key Responsibilities
- Lead regional go-to-market and commercial activation for Product & Content (including Live and Custom Sponsorships), in close partnership with Regional Commercial teams
- Serve as the single point of contact for the Regional Ads Leader, streamlining all aspects of local market activation support (Ads Product, Content/Live, internal launches, sales enablement, etc.)
- Partner with Global Market Activation and Product & Tech teams to translate global strategies into clear, executable regional plans that reflect local market dynamics, buyer behavior, product readiness, and inventory mix
- Act as the primary strategic thought partner for Product Marketing in the region, including product–market fit, feedback loops, product activation, and tracking of key performance metrics
- Ensure commercial plans are accurate, transparent, and adaptable, providing timely insights and recommendations to Regional Commercial teams
- Serve as the regional coordination hub across Sales, MP&O/Finance (RYA), Legal, Marketing, Product, and Global Market Activation
- Ensure regional requirements and nuances are embedded into global initiatives, launches, and quarterly planning cycles
- Lead and facilitate regional participation in cross-functional go-to-market planning, ensuring smooth and consistent in-market execution
- Drive knowledge sharing, best-practice exchange, and alignment across regions and with global partners
- Build, lead, and develop a high-performing regional team directly responsible for Product Marketing in region
Requirements
- 15+ years of experience across Digital Advertising & Sales, Product Marketing, and Product Go-to-Market
- Deep, current understanding of the digital media and advertising ecosystem, including the digital ads product landscape
- Programmatic and Ad Tech expertise; prior hands-on or strategic oversight in these areas is a strong plus
- Demonstrated experience leading teams, complex planning and execution across regional or international markets within a global, matrixed organization
- Proven ability to manage and scale cross-functional programs, while effectively influencing & working with a large set of senior executives and key stakeholders
- Track record of building, leading, and mentoring high-performing teams in fast-paced, high-growth, and high-complexity environments