VP/AVP Digital Engagement Product Manager (Bancassurance)

Responsibilities Customer engagement Develop segmented customer promotions strategy and determine customer promotions for the respective segments Spearhead and execute new activities to grow the business and generate leads for subsequent engagement Lead negotiations internally and externally to secure resources and budget for the team Ensure each event is delivered on time and in accordance with critical deadlines, approvals, and coordination timelines Marketing execution Execute your planned campaigns from end-to-end. Work with internal and external stakeholders on securing marketing channels, producing campaign visuals, crafting marketing copy and selecting the leads criteria for your campaign Experiment with different copies and visuals Campaign tracking and iteration Track website traffic and the performance of campaigns. With the data, hypothesise, make tweaks and iterate Monitor paid marketing campaign statistics. Flag areas which need improvement and follow-up closely with Performance Marketing team and our external agency Grow online-to-offline channel Data analyses and management Drive and hold accountability for the Profit & Loss targets to achieve our DBS General Insurance and Digital Insurance targets Collaborate with Business Analytics to analyse performance of the key business drivers and levers Recommend next steps and lead the team to iterate for better performance Attend to requests for data and submit explanations for business performance Business forecasting and reporting Lead business forecasting and target setting Prepare business forecasts and presentation materials for senior management and reviews with insurance partners Update senior management on General and Digital Insurance business via monthly reporting forums Ad-hoc duties Involvement in special projects or other ad-hoc tasks Operational and administrative matters related to campaign setup and fulfilment Requirements Bachelor's degree in a related discipline Strong written skills and a keen eye for detail Prior experience in insurance and marketing will be a plus Strong stakeholder management skills and presentation skills for senior mgmt. reporting Strong ability to communicate clearly in meetings, emails and presentation decks Team player with good organisational and interpersonal skills Able to be flexible, follow tight deadlines, organise and prioritise work Strong in Microsoft Word, Excel and Powerpoint Able to work in a fast paced and dynamic environment Location: DBS Asia Central Job: Product Management Schedule: Regular Employee Status: Full time