Senior Associate/AVP, Digital Strategy & Initiatives Specialist, Digital Channel Management, Consumer Banking Group

Role Overview: We are seeking a Digital Banking Strategic Specialist responsible for delivering scorecard-linked strategic initiatives, championing department roadmaps, and leading digital acquisition and literacy efforts. This role requires a highly motivated individual with experience in digital banking, strategic planning, and cross-functional collaboration. Key Responsibilities: Strategic Projects Delivery: Execute strategic initiatives from pre-login to post login experience across digital platforms Lead Digital Acquisitions and Enhancements: Develop and implement proactive digital acquisition strategies, expand customers base, usage and prevent digital attrition Lead Digital Literacy (Enablement & Adoption): Design and scale digital literacy programmes, monitor and analyse digital campaign performance across segments to boost digital usage Drive Digital Usage and Cross-sell: Develop and increase product holdings across digital platforms, including chatbot strategy Develop and drive Department Strategic Roadmap: Translate strategic plans into actionable initiatives, ensuring transformational rather than incremental improvements Requirements: Bachelor's degree in Business, Marketing, Technology, or related field Minimum 3 years' experience in digital banking, strategic planning, or digital transformation roles Strong project management, analytical and communication skills Ability to work collaboratively across departments, influence and drive change Experience with project management, execution of strategic initiatives highly desirable Personal Attributes: Proactive and results-driven, able to execute strategic projects Innovative mindset with a strong attention to detail Effective collaborator, and a problem solver Adaptable to dynamic, fast paced environment and overcome challenges Location: DBS Asia Central Job: Digital Schedule: Regular Employee Status: Full time