About the role
CRM Campaign Senior Specialist (Salesforce Marketing Cloud) role based on the published job description. Key responsibilities and requirements were extracted directly from the posting for quick review.
Consumer ElectronicsOnsite
Key Responsibilities
- Campaign Execution Develop and execute marketing campaigns/automations using Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, and more.
- Build and maintain customer data extensions within Salesforce Marketing Cloud to ensure accurate targeting and segmentation.
- Campaign deployment might occasionally involve utilisation of other marketing platforms.
- Collaborate with Retention Strategy Lead to define campaign objectives, target audience, communications cadence and messaging strategy.
- Collaborate with Analytics Lead to monitor and analyze performance metrics to optimize campaign effectiveness.
- Subject Matter Expert Provide guidance to Markets on campaign set up and implementation, function as the first level of support.
Requirements
- Strong working knowledge of Salesforce Marketing Cloud (3+ years), with hands-on operational and executional experience.
- Proficiency in creating and managing email and mobile campaigns, automation workflows, journey builder, freeform and data extensions within Salesforce Marketing Cloud.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience in crafting Operational Guides and related documentation.
- Excellent communication and collaboration skills.
- Proactive team player who enjoys solving problems and enabling those around them.