About the role
This internship offers hands-on experience in wealth and affluent marketing within OCBC's Global Consumer Financial Services. The intern will support campaign planning, execution, and analysis, working with internal teams and external agencies.
BankingOnsite
Key Responsibilities
- Campaign Execution: support end-to-end planning and execution of campaigns to drive digital wealth sales
- Stakeholder & Agency Coordination: work with internal teams and external agencies to deliver campaign requirements
- Timeline & Compliance Management: track campaign timelines and ensure marketing collaterals meet legal and compliance standards
- Campaign Setup & Monitoring: assist with campaign configuration, monitoring, and optimisation
- Tracking & Reporting: support tagging, tracking, and reporting of campaign performance across digital channels
- Competitive Analysis: conduct analysis on competitors and trends within the digital wealth marketing space
Requirements
- Interested in marketing, digital campaigns, and wealth or investment products
- Comfortable working in a fast-paced environment with multiple deliverables
- Able to work independently while collaborating with internal and external stakeholders
- Organised, responsible, and able to manage timelines and follow-through
- Curious about banking products and customer segments across the retail banking landscape
- Knowledge of investment or wealth products is an advantage but not required