About the role
This role is responsible for developing and implementing media relations strategies to enhance the bank's reputation and visibility, building relationships with media stakeholders, pitching stories, and managing media inquiries.
BankingOnsite
Key Responsibilities
- Develop and implement media relations strategies to enhance the bank's reputation and visibility
- Build and maintain relationships with key media stakeholders, including journalists, editors, and influencers
- Pitch stories, secure media coverage, and manage media inquiries
- Collaborate with internal stakeholders to develop compelling narratives and key messaging
- Monitor and analyze media coverage, providing insights and recommendations to improve media relations efforts
Requirements
- A degree in Communications, Public Relations, or Journalism is desirable
- Around 3-8 years of experience in media relations, corporate communications, or a related field
- Strong media contacts and relationships with key stakeholders
- Excellent writing, pitching, and presentation skills
- Ability to work under pressure, think creatively, and collaborate with cross-functional teams
- Strong analytical and problem-solving skills, with attention to detail and ability to prioritize tasks