Social Media and Digital Assets Associate/ Senior Associate

About This Role

PwC Singapore is seeking a Senior Associate to lead and manage social media content across multiple platforms, develop digital assets including videos and infographics, and execute paid campaigns to amplify brand visibility.

Responsibilities

• Develop and manage social media content across LinkedIn, Instagram, TikTok, YouTube, Facebook, and X.
• Own the social media content pipeline and editorial calendar to ensure alignment with firm priorities and platform best practices.
• Write clear, engaging social copy aligned to PwC's brand voice and audience needs.
• Synthesise complex business topics into compelling social-first content for professional audiences.
• Partner with internal stakeholders to identify and shape content opportunities into effective formats.
• Develop digital assets such as videos, visual cards, GIFs, and infographics for campaigns.

Requirements

• Bachelor's degree in communications, marketing, journalism, or a related field.
• 2-3 years of experience in social media, digital content, brand management, or marketing.
• Strong copywriting and editing skills with the ability to simplify complex topics into engaging content.
• Experience developing digital assets including videos, visual cards, GIFs, and infographics.
• Familiarity with video storyboarding scripting or shooting/editing experience is preferred.
• Experience managing paid social campaigns, including audience targeting and performance tracking.
• Strong understanding of social media strategy, channel management, content planning, and platform best practices.
• Experience using analytics or social listening tools to optimise content strategy.