About the role
We are seeking a strategic and hands-on Executive/Assistant Manager to drive our social media and brand marketing initiatives. This role blends creative storytelling with data-driven insights to elevate our brand presence, enhance stakeholder engagement, and support the Institute's growth objectives.
ResearchOnsite
Key Responsibilities
- Develop and execute comprehensive social media and brand strategies aligned with institutional business objectives.
- Oversee daily operations for social media channels (primarily LinkedIn), including long-term editorial planning, scheduling, and community management.
- Lead the end-to-end creation of high-quality, on-brand content (infographics, short-form videos, newsletters, and success stories) tailored to diverse audiences.
- Collaborate closely with researchers to translate technical scientific work into accessible, accurate, and engaging digital content.
- Protect and strengthen the Institute's brand identity across all digital touchpoints to ensure absolute consistency in tone, visuals, and messaging.
- Monitor and analyse channel performance and provide regular reports with actionable, data-driven recommendations to optimise growth.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3–5 years of experience in social media management or brand marketing, preferably within a scientific, academic, or tech-heavy environment.
- Proven experience managing institutional or corporate social media accounts (B2B or Research/Tech experience preferred).
- Exceptional writing and editing skills with a flair for making complex technical topics clear and compelling for a general audience.
- Experience in social listening to identify emerging trends in Data, AI, and Computing.
- Proven track record in social media strategy, audience growth, and meaningful community engagement.