About the role
This role supports the product strategy and execution for Singapore Airlines' ecommerce platforms, focusing on AI-enhanced experiences and customer journeys. The analyst collaborates with cross-functional teams using Agile methodologies to deliver digital product solutions for web and mobile platforms while ensuring compliance with global data and security standards.
AviationOnsite1774
Key Responsibilities
- Support ecommerce product roadmap development and feature prioritization based on business impact and customer insights
- Collaborate with cross-functional teams including engineering, design, analytics, and vendors to deliver product solutions
- Contribute to AI-enhanced features including personalization, agentic commerce, and intelligent search
- Work with UI/UX on user research, competitive analysis, and usability testing
- Write and groom user stories, managing UAT and production releases
- Monitor KPIs and leverage analytics and experimentation platforms for data-driven decisions
- Ensure compliance with data protection laws (PDPA, GDPR), payment security standards (PCI-DSS), and website accessibility standards (WCAG 2.1 AA)
- Monitor web/app performance and customer feedback while coordinating issue resolution
- Support stakeholder engagement, vendor coordination, and secure integrations with booking, loyalty, and payment systems
Requirements
- At least 2 years experience in ecommerce, digital product management, or AI/ML product roles
- A degree in any discipline
- Exposure to or interest in AI, machine learning, Large Language Models (LLM)-powered products, or NLP
- Understanding of ecommerce trends and digital product development
- Familiarity with Agile/Scrum methodologies
- Experience or interest in genAI, chatbots, or AI-powered customer experiences
- Familiarity with API basics and web/app integration concepts
- Experience with A/B testing, experimentation frameworks, and continuous optimization
- Exposure to analytics tools such as GA4 or Splunk
- Interest in SEO/AEO optimization, structured data, and accessibility
- Strong communication, interpersonal, planning, and organizational skills
- PSPO certification is considered a plus