About the role
Brand Activation Specialist is a active engineering role at Abbott in Singapore. Open the role to review the official description and apply on the company site.
HealthcareOnsite
Key Responsibilities
- About Abbott
- Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
- MAIN RESPONSIBILITIES
- Brand Strategy & Activation Planning
- Develop and deliver the annual brand plan aligned to long‑term brand growth objectives, defining clear marketing objectives, positioning, strategies, and 360° activation plans across healthcare, consumer, trade, digital, CRM, and e‑commerce touchpoints.
- Translate brand strategy into an annualized brand charter, aligning upstream brand intent with downstream execution priorities.
- Lead annual and quarterly budget planning and updates, ensuring optimal allocation of A&P investment to drive return and brand impact.
- Integrated Activation & Execution Excellence
- Drive end‑to‑end brand activation, ensuring consistent and compliant execution across healthcare channels, consumer marketing, trade, CRM, digital, and e‑commerce environments.
- Partner with media and creative agencies to lead the annual media planning process, followed by structured monthly and fortnightly performance reviews to optimize reach, engagement, and ROI.
Requirements
- University degree, preferably in Business.
- /Background
- Minimum 5 years of relevant marketing experience, preferably with exposure to trade marketing and/or sales, enabling strong linkage between brand strategy and in‑market execution.
- Proven ability to drive end‑to‑end brand activation, translating upstream strategy into downstream execution across healthcare, consumer, trade, CRM, digital, and e‑commerce touchpoints.
- Strong business acumen with a data‑driven mindset to manage performance, budgets, and portfolio decisions in support of sales, profit, and market share growth.
- Highly collaborative team player with strong interpersonal skills, capable of influencing and partnering effectively across cross‑functional teams and external agencies.
- Proficient in computer‑based programs, including spreadsheets, presentations, and basic graphic or content review tools, to support analysis, planning, and execution.
- Excellent verbal and written communication skills, with the ability to clearly articulate brand strategy, activation plans, and performance insights.
- Self‑driven, resilient, and execution‑oriented, with the ability to thrive in a fast‑paced, highly regulated environment.
- The base pay for this position is
- In specific locations, the pay range may vary from the range posted.