About the role
Senior leadership role responsible for shaping global customer and marketing strategy for semiconductor equipment and services. Focus on market intelligence, customer segmentation, product positioning, and cross-functional collaboration to drive revenue growth and market share.
BankingOnsite
Key Responsibilities
- Develop and execute comprehensive customer and marketing strategies aligned with corporate objectives
- Lead market research and competitive intelligence initiatives to identify growth opportunities
- Define customer segmentation and targeting strategies across key market segments
- Oversee product positioning, messaging, and go-to-market strategies for new and existing offerings
- Collaborate with sales, product management, and engineering teams to ensure strategic alignment
- Establish key performance indicators and metrics to measure marketing effectiveness and ROI
- Manage marketing budget allocation and resource planning across global regions
- Drive thought leadership initiatives including whitepapers, webinars, and industry events
- Build and mentor a high-performing marketing strategy team
Requirements
- 15+ years of progressive experience in semiconductor or capital equipment marketing
- Proven track record developing successful marketing strategies in B2B technology markets
- Deep understanding of semiconductor manufacturing processes and customer workflows
- Experience with market segmentation and customer journey mapping methodologies
- Strong analytical skills with ability to translate market data into actionable insights
- Demonstrated leadership experience managing cross-functional teams and agencies
- Excellent communication and presentation skills for executive-level audiences
- Bachelor's degree in Marketing, Business, Engineering, or related field; MBA preferred
- Experience working with global teams across multiple geographies and cultures
- Proficiency in marketing automation platforms and CRM systems
- Knowledge of SEMI industry standards and semiconductor market dynamics
- Ability to travel up to 25% domestically and internationally