About This Role
Lead GTM execution for Airbus Helicopters in APAC, focusing on marketing and brand visibility to drive lead generation in SEA. This role translates market intelligence into actionable marketing strategies.
Responsibilities
- Lead GTM execution and mentor the team, overseeing workflows and timelines.
- Coordinate APAC Marketing Correspondents across customer centers for regional alignment.
- Lead strategy and execution of high-impact regional trade shows, conferences, and webinars.
- Drive lead generation through digital marketing campaigns linked to the sales pipeline.
- Collaborate on creating persuasive marketing assets for events and digital platforms.
- Analyze campaign results and event ROI to provide actionable business insights.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years' experience in event management, digital marketing, or business development.
- Proven ability to manage multiple projects simultaneously under pressure.
- Excellent written and verbal communication skills in English.
- Strong analytical abilities to interpret data and drive decisions.
- Proactive, creative, and results-oriented with high attention to detail.
- Ability to travel regionally for events as required.
- Entrepreneurial mindset focused on business growth and market share capture.