Client events and digital experience, Senior Associate

About This Role

PwC is seeking a Senior Associate to join the client events and digital experience team in Singapore. The role involves planning and executing multi-channel events, managing marketing campaigns, and leveraging technology to enhance client engagement.

Responsibilities

• Plan, organize, and execute physical, hybrid, and virtual events including conferences and webinars.
• Build and maintain relationships with internal and external stakeholders to align event objectives with business goals.
• Manage event budgets and negotiate contracts with vendors while ensuring high-quality experiences.
• Coordinate logistics such as venue selection, catering, and AV support.
• Develop integrated marketing materials (social media, videos, etc.) across multiple channels for the event lifecycle.
• Utilize CRM and marketing automation platforms to track performance and report on campaign data.

Requirements

• Degree in business administration, marketing, or communications.
• Minimum of 5 years of experience in B2B marketing with strong event-planning exposure.
• Experience using CRM and event technology platforms (e.g., Cvent, Salesforce, Marketing Cloud).
• Excellent written and spoken English; proficiency in Chinese is an advantage.
• Strong project management skills to handle multiple workstreams simultaneously.
• Ability to translate market insights into relevant marketing activities.
• Analytical skills to evaluate performance data and identify improvements.
• Proactive problem-solving skills and ability to work under pressure.