All Jobs/Asia Pacific, Value Channel Manager
Lenovo
Lenovo

Asia Pacific, Value Channel Manager

Sales

Location

SINGAPORE, Central Singapore, Singapore

Department

Sales

Posted

1 month before

Full Job Description

Description and Requirements

Key Responsibilities
Channel Strategy & Revenue Ownership
  • Own and drive value channel strategy and revenue performance across the AP region, covering both ISG (servers, storage, hybrid cloud, software) and IDG (PC/EUC) solution portfolios.
  • Define and prioritize the acquisition and Retention partner list, identifying high-potential VARs and SIs with the ability to expand share-of-wallet (SOW) across the full product stack β€” from endpoints to infrastructure.
  • Gather market data and insights, identify untapped partner potential, and continually assess, clarify, and validate partner needs to keep the ecosystem strategy current and competitive

Partner Development & Relationship Management
  • Develop deep executive relationships with Key Value Partners across geographies, leveraging partner feedback to shape planning cycles, program design, and portfolio prioritization.
  • Develop and manage alliances with VAR, SI, and GSI partners, including co-sell motion and joint go-to-market planning, with clear revenue commitments and performance milestones for each.
  • Understand partners' businesses and develop strategies and incentives to make them more profitable through the partnership.

Enablement & PAM Competency
  • Collaborate with the Learning & Development (L&D) team to build technical and commercial competency of Partner Account Managers (PAMs), ensuring coverage across both infrastructure and PC solution sets.
  • Establish Software-Defined Datacenter, Hybrid Cloud, and End-User Computing as key components of IT strategy that are embraced and actively promoted by major partners.
  • Equip partners with product knowledge, co-marketing materials, deal registration guidance, and technical pre-sales support to maximize win rates on complex, multi-product opportunities.

Business Planning & Governance
  • Lead Joint Business Planning (JBP) processes with priority value partners, establishing clear revenue targets, growth plays, and enablement roadmaps across both ISG and PC portfolios.
  • Drive Quarterly Business Reviews (QBRs) in partnership with regional teams, assessing partner pipeline health, SOW trends, and execution against plan.
  • Track, measure, and report on channel effectiveness against targets; adjust programs and strategies as necessary.

Cross-Functional & Global Collaboration
  • Interface with global teams and operations on tool enhancements, CRM/deal registration workflows, performance reporting, and business review cadences.
  • Work cross-functionally to ensure messaging alignment, operational coordination, and evangelization of partner strategy across sales, marketing, supply chain, and finance stakeholders.
  • Provide an accurate assessment of the partner landscape per country for presenting to regional and global leadership.

Key Competencies
  • Value channel strategy across multi-product, multi-segment portfolios (infrastructure + PC/EUC)
  • Partner ecosystem development: VARs, SIs, GSIs, solution partners
  • Solution selling and co-sell motion design
  • Joint business planning and QBR facilitation
  • Partner enablement and PAM competency development
  • Pipeline management and forecasting discipline
  • Executive stakeholder engagement across partner and vendor organizations
  • Cross-functional collaboration (L&D, Operations, Regional Sales, Marketing)

Qualifications
  • 8–12 years of channel sales or partner management experience in the technology industry, with demonstrated coverage of both infrastructure (servers, storage, hybrid cloud) and PC/EUC portfolios.
  • Proven track record of building and scaling value partner ecosystems across multiple APAC markets.
  • Experience designing and executing Joint Business Plans and driving partner revenue accountability.
  • Strong understanding of VAR/SI business models, partner economics, and solution-led GTM motions.
  • Excellent executive presence and relationship-building skills at partner CXO and GM level.
  • Proficiency in CRM tools (D365 or equivalent) and channel program mechanics (deal registration, MDF, rebates).