Role Purpose

The Country Brand Lead (CBL) is a strategic role responsible for driving the growth and market presence of Pfizer’s Inflammation & Immunology (I&I) and Rare Disease (RD) portfolio in Singapore.

The CBL will navigate the complexities of the healthcare system, leveraging Omnichannel engagement and Pfizer’s Modern Marketing strategies to deliver strong business performance. This role co-orchestrates strategies and tactical plans to support the introduction and adoption of innovative therapies, ensuring alignment with healthcare policies, regulatory requirements, and the market access landscape.

Key Responsibilities

Manage all aspects of assigned brands, including launch planning, setting local vision and brand direction, and execution excellence.
Strengthen the presence of Pfizer treatments among HCPs and the broader healthcare community through impactful engagement strategies.
Drive brand growth to achieve and exceed revenue targets through strategic planning and execution of brand initiatives.
Defend and grow market share while ensuring effective transition to new product launches.
Maintain updated identification, mapping, and segmentation of key stakeholders across the healthcare ecosystem.
Lead external engagement strategies, including relationship management and development of partnerships with key stakeholders such as policymakers, payers, and academia.
Lead and support market shaping initiatives to enhance disease awareness and improve adoption of innovative therapies.
Collaborate closely with Market Access and Policy teams to support pricing, reimbursement, and funding strategies in line with local healthcare frameworks.
Coordinate cross-functional needs across Medical, Regulatory, Market Access, Compliance, and Sales teams to deliver aligned and impactful execution.
Ensure all activities are conducted in full compliance with policies, local regulatory requirements, and industry standards.

Qualifications & Experience

Minimum 5 - 8 years of proven pharmaceutical brand management experience.
Strong understanding of Singapore healthcare system, stakeholder landscape, and market dynamics.
Bachelor’s degree in science, Pharmacy, or Business Management (advanced degree preferred).
Proven experience in product launches and lifecycle management.
Experience in Inflammation & Immunology, Rare Disease, biologics, or specialty care is preferred.
Experience working in-market and above-market, with ability to operate effectively in a matrix organization.

Core Competencies

Ability to translate insights into impactful strategies.
Strong financial and business performance management.
Effective engagement and influencing across internal and external stakeholders.
Cross-functional Leadership with ability to lead without authority in a matrix environment.
Execution Excellence with Strong project management and prioritization skills.
Ability to navigate complexity, challenge status quo, and adapt quickly.
Clear, persuasive, and impactful communication skills.

Works effectively across teams and functions with a strong sense of ownership and urgency.
Focuses on key value drivers and allocates resources to optimize growth.
Demonstrates flexibility, adaptability, and resilience in a dynamic environment.
Makes informed decisions with incomplete information and proposes mitigation strategies where needed.
Actively fosters innovation, continuous improvement, and a collaborative team culture.

Impact

This role plays a critical part in accelerating access to innovative I&I and Rare Disease therapies, shaping the external healthcare environment in Singapore, and delivering meaningful outcomes for patients while driving Pfizer’s business growth.

Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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