About the role
Oversee and drive digital marketing strategies across Consumer and Wealth segments, focusing on achieving business growth through effective media strategies, optimizing customer journeys, ensuring cross-market synergy, and implementing advanced digital marketing and ad-tech capabilities. Serve as a key contact for performance reporting and digital marketing expertise within the Consumer Business.
BankingOnsite
Key Responsibilities
- Oversee and drive digital marketing strategies across Consumer and Wealth segments.
- Achieve business growth through effective media strategies.
- Optimize customer journeys across digital touchpoints.
- Ensure cross-market synergy in marketing efforts.
- Implement advanced digital marketing and ad-tech capabilities.
- Serve as a key contact for performance reporting and digital marketing expertise within the Consumer Business.
Requirements
- Proven experience in performance marketing within banking/finance
- Strong understanding of integrated digital communication strategies
- Ability to drive business growth through marketing execution
- Familiarity with optimizing cross-channel customer journeys
- Expertise in digital marketing analytics and reporting