About the role
Senior Assistant Manager, Alumni Engagement is a active engineering role at ntu in NTU Main Campus, Singapore. Open the role to review the official description and apply on the company site.
CompanyOnsite
Key Responsibilities
- Strategic Communications & Marketing
- Develop and deliver integrated communication and publicity strategies for key OAE programmes and alumni engagement initiatives, including Alumni Learning Day, Nanyang Alumni Awards, PACE Forward Series, webinars, alumni surveys, outreach campaigns, and the annual “Update Your Particulars” exercise.
- Plan, produce, and manage end-to-end Lifelong Learning electronic direct mailers (EDMs), including content development, audience segmentation, scheduling, deployment, and post campaign reporting.
- Social Media Channel Management, Governance & Engagement
- Manage OAE’s assigned social media platforms (WhatsApp and Telegram) by developing content calendars aligned with engagement objectives and campaign priorities.
- Create and curate content, coordinate design assets, publish posts, moderate messages where applicable, and escalate queries to appropriate owners. Track channel performance and recommend improvements to enhance reach and engagement.
- Alumni Volunteer Referral & Stakeholder Coordination
- Promote alumni volunteer opportunities and coordinate referral efforts by working closely with internal and external stakeholders.
- Facilitate timely referrals of interested alumni, communicate opportunities clearly and consistently across channels, and maintain accurate documentation, timelines, and follow‑ups.
- Alumni Merchant Partner Programme Management
Requirements
- Bachelor’s degree in a relevant discipline (e.g., Communications, Marketing, Public Relations, or related fields).
- Working knowledge of strategic communications, publicity, and marketing practices, including content planning, messaging alignment, and multi‑channel campaign execution.
- Working knowledge of digital communication platforms, including electronic direct mailers and social media channels, with an understanding of content governance and institutional branding requirements.
- Working knowledge of design and video editing software, e.g., Adobe suite, Canva.
- General understanding of alumni engagement, lifelong learning promotion, or stakeholder‑based programmes within a higher education or membership‑based environment.
- Minimum 3–5 years of relevant experience in communications, marketing, publicity, or stakeholder engagement roles, preferably within a structured organisation.
- , digital outreach, or engagement initiatives involving multiple stakeholders.
- Exposure to alumni relations, education, or membership‑based programmes is advantageous.
- & Competencies:
- Effective bilingual proficiency in English and Chinese (written and spoken for communication and outreach to a significant number of Chinese-speaking alumni) .
- Strong written and verbal communication skills, with the ability to develop clear, accurate, and audience‑appropriate content.
- Sound coordination and organisational skills, with the ability to manage multiple initiatives and timelines concurrently.
- Ability to work collaboratively with internal and external stakeholders to achieve communication and engagement objectives.
- Meticulous and detail‑oriented, with a strong sense of accuracy and accountability.