About the role
Senior marketing leadership role responsible for developing and executing regional marketing strategies for retail business groups. Focus on driving brand growth, market penetration, and customer engagement across assigned territories.
BankingOnsite
Key Responsibilities
- Develop and implement comprehensive regional marketing strategies aligned with business objectives
- Lead cross-functional marketing teams to execute integrated campaigns across multiple channels
- Drive market research and competitive analysis to identify growth opportunities
- Manage regional marketing budgets and optimize ROI across all marketing initiatives
- Establish and maintain relationships with key retail partners and stakeholders
- Oversee brand positioning and messaging consistency across regional markets
Requirements
- Proven track record in senior marketing roles within retail or consumer goods industries
- Strong strategic planning and execution capabilities
- Demonstrated experience managing large-scale marketing budgets
- Excellent leadership and team management skills
- Deep understanding of retail market dynamics and consumer behavior
- Strong analytical skills with ability to translate data into actionable insights
- Exceptional communication and presentation skills
- Experience working in matrix organizations and managing cross-functional teams