About the role
Senior Executive, Digital Marketing (Museum & Attractions) at Marina Bay Sands. Drive campaign strategy, planning, and execution across paid search, programmatic display, paid social, email, and third-party partners. Manage external agencies, develop user journeys, and conduct research on trends and technologies. Optim
BusinessOnsite
Key Responsibilities
- Act as key digital media partner to internal stakeholders.
- Lead stakeholder briefings to gather requirements and translate needs into strategies.
- Plan and execute cross-channel campaigns for acquisition, engagement, and conversion.
- Drive end-to-end campaign delivery with internal stakeholders and external partners.
- Manage external agencies for campaign execution, optimization, and reporting.
- Develop user journey and funnel frameworks for cross-channel media strategies.
Requirements
- Bachelor’s Degree in Marketing or related field.
- Minimum 3 years experience in digital or performance marketing.
- Hands-on management of paid media (search, programmatic, paid social, email).
- Strong analytical skills with ability to deliver actionable recommendations.
- Ability to troubleshoot and problem-solve in a fast-paced environment.
- Excellent verbal and written communication skills.