About the role
Assistant Manager/Manager, Brand & Content for Singapore Global Network (SGN) at EDB. Develop and execute brand and content marketing initiatives to promote SGN and Singapore globally. Create engaging content and manage campaigns.
BusinessOnsite
Key Responsibilities
- Drive the ideation, development and execution of brand initiatives and marketing campaigns.
- Work with marketing agencies to develop and execute campaigns across online and offline channels.
- Serve as the custodian of the SGN brand, responsible for reviewing the effectiveness of existing brand toolkit.
- Shape the content strategy for SGN and drive content development across channels, markets and audience segments.
- Contribute content ideas and create engaging content across formats.
- Measure and report on brand, campaign and content-related performance using marketing analytics and social listening tools.
Requirements
- 1–3 years of experience in digital marketing, content, communications, or social media.
- Strategic thinker with hands-on experience planning and executing digital marketing campaigns.
- Enjoy creative storytelling and creating content, especially for social and digital platforms.
- Strong writing skills and an eye for attention to detail.
- Familiar with social platforms and trends.
- Independent and self-motivated individual who takes ownership of deliverables.