About the role
The Senior Product Marketing Manager will lead APAC acquisition audience strategy, creative and paid media campaigns for Google Ads, and drive cross‑channel orchestration to achieve growth and LTV goals. The role also manages media budgets, multi‑market campaigns, and a pipeline of innovative tests.
TechnologyOnsite
Key Responsibilities
- Own APAC acquisitions audience strategy and messaging for all inbound channel touch points, including GTM strategies for SMB prospects and adapting global messaging
- Drive cross‑acquisitions channel orchestration across traditional and new agentic journeys with hyper‑personalization
- Build APAC creative strategy, production and paid media campaigns across the funnel for Google Ads programs, owning media strategy and execution for APAC countries
- Be accountable for marketing‑driven business growth and acquisition growth across inbound channels, managing and optimizing campaigns toward LTV goals
- Build APAC owned, paid media, agentic initiatives and an innovation pipeline of tests across channels and creative execution, optimized for business impact and best practices
Requirements
- Bachelor's degree or equivalent practical experience
- 9 years of experience in marketing across one or more fields (e.g., growth, product marketing, brand marketing, social)
- 2 years of experience managing people or teams
- Experience analyzing performance data, developing insights, and making business decisions
- Experience designing and executing programs for customers with different needs across multiple markets
- Experience managing and running multi‑market, end‑to‑end campaigns, including media, in a regional or global role
- Experience managing media budgets and campaigns across a region
- Excellent campaign development, audience management, and program management skills with attention to detail