HSBC

AVP, Customer Experience and Insight

HSBC
BankingSingapore, SGOnsitePosted 2 weeks ago

About the role

The AVP of Customer Experience and Insight leads global strategy to enhance customer satisfaction through data-driven insights and cross-functional leadership. This role focuses on optimizing the customer journey, managing analytics platforms, and translating complex data into actionable business strategies for executive stakeholders.

BankingOnsiteIntl Wealth & Premier Banking

Key Responsibilities

  • Define and execute the global multi-year Customer Experience (CX) roadmap and strategy
  • Lead the collection and synthesis of global customer insights through Voice of the Customer (VoC) programs
  • Oversee the design and implementation of customer health metrics including NPS and CSAT
  • Collaborate with regional sales and service leaders to align customer feedback with operational improvements
  • Drive digital transformation initiatives within the CRM and customer-facing digital portals
  • Manage a global team of CX specialists and data analysts to support business unit objectives
  • Present strategic customer health assessments and trend analysis to the executive leadership team
  • Establish governance for customer data management and journey mapping across the organization

Requirements

  • Bachelor's degree in a relevant field; MBA or advanced degree is strongly preferred
  • Minimum of 10 years of experience in customer experience, marketing, or business operations in a technology-driven industry
  • Proven track record of managing high-level CX programs in a global manufacturing or semiconductor environment
  • Strong proficiency with enterprise CRM systems and business intelligence tools
  • Expertise in statistical analysis and data visualization for executive reporting
  • Demonstrated ability to lead large-scale organizational change and process improvement initiatives
  • Exceptional communication skills with experience presenting to C-suite executives
  • Familiarity with Lean or Six Sigma methodologies as applied to service and experience design
  • Strong project management skills and experience leading cross-functional global teams