About the role
This role focuses on driving digital banking growth by analyzing customer data, designing cross-sell campaigns, and executing digital engagement initiatives to boost app usage and website traffic. The specialist also ensures campaign ROI tracking, regulatory compliance, and vendor screening for events.
BankingOnsite
Key Responsibilities
- Evaluate and identify customers' needs and provide solutions/options in the area of digital sales journey
- Analyze Mass customer base and identify xsell opportunity, follow by curating sales campaigns that will aid in the xsell effort
- Engagement of existing customer base through digital campaigns that will lead to increased Clicks app usage and traffic flow to corporate site
- Management and organization of campaigns/webinars
- Tracking and analysis of campaigns/seminar which includes ROI, success factor and documentation
- Liaison for cross border initiatives (mainly SGMY), includes management and organization
- Market research and analysis on current customer trends, digital trends which will be referenced for future campaigns
- Ensure completeness and accuracy in campaigns' execution
- Ensure compliance with Group Policy and Standards and procedures of the Bank
- Ensure proper screening of vendors that will be utilized for external events
Requirements
- Degree or Diploma with local institution
- Self starter
- Good articulation
- Well versed in Digital Banking
- Presentation
- Usage of MS Word/Excel/PowerPoint