Meta
Marketing Manager, Wearables (APAC)
Location
Singapore, Singapore, ['SGP', 'IND']; Singapore; Singapore, Singapore, ['SGP', 'IND']; Mumbai, India
Posted
3 days before
About This Role
Lead wearables marketing for APAC at Meta, owning market strategy, integrated Go-To-Market execution, and end-to-end creative/media leadership to drive category narrative and sustained growth.
Responsibilities
- Drive wearables marketing strategy for APAC markets.
- Own integrated Go-To-Market execution and launch experiences.
- Lead creative and media agency partnerships for high-quality outcomes.
- Partner cross-functionally with Product, Sales, and Comms teams.
- Manage business health by tracking sales and brand performance indicators.
- Identify risks and escalate critical mitigations to leadership.
Requirements
- 15+ years in integrated marketing/GTM for consumer tech.
- Proven ownership of market-level strategy and execution in APAC.
- Demonstrated media strategy/budget ownership with performance optimization.
- Experience leading creative and media agencies.
- Cross-functional leadership through influence across various teams.
- Experience marketing hardware/devices (wearables, smartphones).
- Proven ability to integrate AI tools for workflow optimization.
- Experience leading partner GTM with major accounts.